How We Work

Create an efficient system to keep cost down, engagement up, and deals flowing.

Brand + Content Strategy

We'll dig deep to ensure your content is focused, relevant, and insightful to hook your target audience. We'll help you define 3-5 content pillars that get planned across an Editorial Calendar we create with you.

Subject Matter Expert Interviews

We'll extract your knowledge and perspectives in an efficient one hour interview every month. Over time, we'll build a robust knowledge bank to use to curate topics and perspectives.

Cornerstone Content

We'll write and produce authoritative long-form content that educates and informs your audience on topics in your content strategy. These large pieces lay the foundation of higher-frequency short-form content.

Content Repurposing

Fill your Editorial Calendar with educational and inspirational short-form content like text posts, graphic carousels, and video clips that drive engagement and sell for you 24/7.

Nurture Touchpoints

Publish a monthly email and LinkedIn newsletter to remind your audience of top performing content, upcoming events, and sales engagement opportunities.

Selling Touchpoints

Build a customer journey that leads to sales conversations. Invite engaged contacts to webinars where you showcase how to accelerate outcomes for customers with your services.

Grow your network, build relationships, and find opportunities.

Targeted Distribution

Create target audiences of ideal customers and accounts. Promote your top content from your personal and company page to ensure visibility so your content investment doesn't go unseen. Retarget engaged contacts to nurture and promote events.

"Working with Context means gaining a partner who is vested in your success."

- Pete Canalichio, CEO, BrandAlive