How MKW Partnered with Context to engineer a 10x Increase in webinar leads and build a predictable growth engine
Went from 10-20 per event to 100-200+ registrants, a 900% increase in top-of-funnel leads.
Grew from 5-10 per event to 25-50 live attendees, dramatically increasing direct engagement with qualified prospects.
Replaced an inconsistent manual process with a fully automated, scalable lead nurturing system that ensures no opportunity is missed.
"Since partnering with Context, the transformation has been night and day. We were only getting 10 or 20 people to register. Now we consistently see 100 to 200 registrations for every webinar, and our attendee numbers have increased fivefold. We're not just running events anymore, we're building a reliable engine for new business opportunities."
Webinars, their primary source of SQLs, struggled to attract an audience, securing only 10-20 registrants and 5-10 live attendees per event.
A manual, ad hoc follow-up process meant valuable leads were often left un-nurtured, and opportunities were lost.
With no system for list growth, the firm was recycling the same contacts without building a valuable, long-term marketing database.
Launched targeted Facebook Ad campaigns to reach MKW’s ideal client profile, driving a consistent flow of qualified registrants to their webinars
Replaced the manual follow-up process with automated nurturing sequences that guide prospects through the sales pipeline.
Transformed ambiguous data to full clarity. Through weekly strategic meetings and ongoing analysis, we established a system of continuous improvement.
I knew we had a true partner during our first weekly strategy meeting... The Context team didn't just show us numbers, they presented actionable insights about our audience that we had never seen before... We were gaining a strategic partner who could genuinely guide our growth.
"We came in looking for more webinar attendees and walked away with a comprehensive marketing engine that we can finally rely on."
